Oct 27, 20211 minThe Yin & Yang of marketing communicationsAccording to wikipedia, Yin Yang is a concept where seemingly opposing forces may actually be complementary. A system where the whole is...
Oct 27, 20211 minMarketing JargonSomeone recently told me they though marketing was a black art. I said there's certainly a lot of flannel around, but that some of us...
Oct 27, 20211 minDo you really want to save the planet?Then eat less meat and stop flying. I heard this from environmentalists a few years back. They were criticising carbon off-set schemes...
Oct 27, 20211 minTransformation or evolution?Digital transformation programmes have been widespread over recent years. With businesses wanting to defend their market positions...
Oct 27, 20211 min28 types of tomato ketchupWhen lock-down happened I started shopping at a different supermarket. Slightly further from home, it was smaller and I figured would be...