Oct 27, 20211 minThe Yin & Yang of marketing communicationsAccording to wikipedia, Yin Yang is a concept where seemingly opposing forces may actually be complementary. A system where the whole is...
Oct 27, 20211 minMarketing JargonSomeone recently told me they though marketing was a black art. I said there's certainly a lot of flannel around, but that some of us...
Oct 27, 20211 minDo you really want to save the planet?Then eat less meat and stop flying. I heard this from environmentalists a few years back. They were criticising carbon off-set schemes...
Oct 27, 20211 minTransformation or evolution?Digital transformation programmes have been widespread over recent years. With businesses wanting to defend their market positions...