Here are some recent and current examples.
Brand audit and positioning for laundry business.
Matching service provision with customer perceptions.
Re-brand including name, logo design, corporate ID, signage and new website.
New identity for specialist tour operator with successful trading history.
Combing clear differentiation with a close link to the service proposition.
Re-brand including name, logo design, stationery and new website.
New Product Development - Waste & recycling for holiday homes
Identified issue around waste collection in the UK holiday homes rental sector.
Gap analysis and proposition development for new bespoke service to owners and letting agents.
Market research, supplier selection, procurement, product development, pricing, B2B sales strategy.
Interim campaign management
UK market insight and implementation for national tourism agency
Messaging across digital ads and web content.
Media plan reviews and campaign evaluation.
Liaison with multinational client team, agency network and commercial partners.
Spring 2020 and Summer 2021
Boutique regional holiday letting agency looking to grow with tiny marketing budget.
Marketing audit and recommendations for quick wins as part of action plan.
Conceived and implemented new website with online booking, new content and initial SEO campaign.
Comms plan for search and social media, including initial content ideas and calendar.
Consumer Research Leisure Travel
Study to gain a better understanding of consumer perceptions of price across different modes of leisure travel.
Qualitative research identified key drivers of choice and understanding of trade-off between price, service and convenience.
Agency selection and briefing, and managing all group fieldwork to include panel recruitment, discussion notes, groups and reporting.
Rapid turn around from initial enquiry to de-brief and delivery of reports.
A successful specialist travel operator looking to move their CRM to the next level.
They knew what best practice looked like, but needed help getting there.
Legacy systems and data held in silos meant cumbersome processes of merge/de-dupe, limiting capability for marcomms and insight/reporting.
Working with the General Manager, we identified current pain points and ways to achieve a single customer view solution; this was followed by research to identify potential partners with relevant expertise and platform technology; and finally by the management of a partner selection process.
With this successfully concluded, on-boarding and data integrations are now under way ahead of the 2022/2023 season.
Partnerships and Projects
Specialist tour operator
Rest Assured Properties
Boutique holiday cottage agency
Marketing tourism to France
Integrated marketing agency
South Hams Laundry
Specialist B2B service
Office for National Statistics
Specialist tour operator
Ferries and self-drive holidays